Four out of five Americans will experience back pain at some point in their lives. Today, back pain management often includes the overuse of treatments like surgeries, MRI, x-rays and medications. And it’s an expensive prospect: The annual tally on low back and neck pain treatment in the U.S. is at least $87 billion, according to a study in the Journal of American Medical Association.
Today’s consumer has so many choices when shopping for just about anything from apparel to healthcare. But while it’s customary to shop for the best price for a goose down jacket (without sacrificing quality), shopping around for the best solution (and value) for our ailments is less typical. Doing our due diligence in healthcare may ultimately bring us back to the first proposed solution, but it also may introduce us to solutions that we didn’t know existed.